Jameco Announces Updated Catalog Strategy
Belmont, CA, March 29, 2011 – Jameco Electronics announced its commitment to the continued publishing of its high-quality electronic component catalog. In response to Digi-Key's announcement this week to discontinue its component catalog after more than 40 years, Jameco reaffirmed its commitment to publish its catalog through at least 2012.
"I can understand why Digi-Key has planned on suspending their catalog production," said James Farrey, Jameco CEO, "we've heard our customers complain it was very difficult to navigate through. By contrast, Jameco customers tell us that at a time when we are seeing explosive growth in our website traffic, they still want a quality catalog that allows for easy product comparison."
Jameco's catalog offers a number of unique features in the electronic component industry.
Side-by-side product comparisons. The catalog is designed the way electronics buyers shop, allowing for quick comparison of similar products from different brands in one matrix, unlike other catalogs.
Pricing is Competitive. Jameco doesn't set its pricing below its competitors by offering house brand and factory overrun inventory to expand customers' pricing options.
Web and Catalog Integration. Jameco keeps its catalog to just 200 pages by integrating the web and catalog together. Every product module in the catalog has a web code allowing all readers to quickly jump to the web to see more products, more specifications, and up-to-date product information without having to search the website.
Color Graphics. We are the only distributor committed to full-color and high-production value catalog publishing. This takes the risk out of finding the right electronic component.
About Jameco Electronics
Jameco Electronics is an electronic component distributor with facilities in Belmont, California. The company was founded in 1974 and its first catalog was published in 1978. Jameco is a franchise distributor for more than 150 different electronic component brands, plus its well-known for its price alternative house-brand and factory-overrun inventory.
Jameco's product line includes digital and analog semiconductors, interconnects, passives, electromechanical, wall transformers, power supplies, fans, prototype/design, test equipment and tools, hobbyist and robotics products. To learn more, call Jameco at 1-800-831-4242.
For more information:
Angela Avanzino
Director of Marketing
Jameco Electronics
650-802-1507
Angela@Jameco.com