My older son just got a job. While this is obviously a huge milestone for him, it also feels like a milestone for me. After graduating from college and a summer of leisure, he has a new apartment, a new city, a great job and most importantly, a paycheck. I found myself thinking back to when I began my career and remembered the words of wisdom my father and grandfather passed along to me and figured it was time to share all of that wisdom and more with my child, who did an excellent job of pretending to appreciate the advice.
As a marketer, I know how important it is to write to your audience and while I could have written multiple chapters that would be ignored, instead I opted for two carefully typed pages (with a very small font).